Crunch Fitness Consolidates Bay Area Market with Eight-Club Acquisition

The acquisition follows the earlier launch of the San Rafael club and precedes the scheduled opening of a new facility in El Cerrito, expected in the first quarter of 2027. By bringing these locations under unified ownership, the company aims to streamline operations and accelerate its growth trajectory in one of the nation's most active fitness hubs. Chequan Lewis, CEO of Crunch Fitness, noted that the move strengthens the brand's commitment to the region, while Brian Calegari—who previously led the franchise group—will join the corporate team as an operating partner to maintain local continuity. This expansion aligns with Crunch’s broader climb in industry rankings, including a recent #2 position in the fitness category of the Entrepreneur Franchise 500. Currently, the company operates over 550 gyms globally, serving more than 4 million members with a business model focused on accessible, high-value fitness.