Jade Vow on the Industrialization of OnlyFans

Vow views the rise of management agencies—which now handle everything from subscriber messaging to content production—as the primary threat to the industry's integrity. She notes that many subscribers are increasingly disillusioned when they realize they are chatting with an agency representative rather than the creator they support. This shift, she argues, erodes the trust essential to a business model ostensibly built on personality and direct access.

To counter this, Vow maintains a deliberate lack of separation between her professional brand and her private life with her partner, Josh. Their move from England to Cyprus, their struggles with non-monogamy, and even their mundane daily habits are integrated into her output. By sharing handwritten diary entries and the quiet, domestic reality of their life, she attempts to offer a level of transparency that manufactured personas cannot replicate. While the industry grows more corporate, Vow continues to bet that audiences will ultimately prioritize real personality over the increasingly slick, high-gloss imagery dominating the platform.