Megan Moroney Partners with American Girl for Concert-Themed Collection

The partnership features five distinct products designed for the brand’s 18-inch dolls, ranging from sequined performance outfits to a miniature iridescent guitar and microphone stand. By modeling the accessories after her own touring equipment, Moroney aims to provide fans with tools to recreate the concert experience, whether they imagine themselves as performers or VIP guests. The items will be available through the American Girl website and retail locations nationwide starting in early August.

This collaboration bridges Moroney's current arena tour with the imaginative play she practiced as a child. Pamela Velarde, head of American Girl at Mattel, noted that the singer’s creative influence and personal style made her a natural choice to encourage self-expression among the brand's young audience. Following the initial product launch, the collection will expand on November 22 with the release of a Megan Moroney doll, available exclusively through Target stores and online.