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Asda deploys Auror intelligence platform to combat retail crime

Asda deploys Auror intelligence platform to combat retail crime

Asda has launched a ten-week pilot of the Auror crime reporting platform across 30 London stores, seeking to curb rising retail theft through real-time intelligence. The trial demonstrated a 55% increase in crime prevention rates and significantly accelerated the incident reporting process for frontline staff.

The retailer reported that the integration of Auror reduced incident documentation time from approximately 25 minutes to under five. Beyond administrative efficiency, the platform successfully identified prolific repeat offenders, linking criminal activity across different retail brands. According to David Lepley, Asda's Chief Operating Officer, the move aims to strengthen the company’s ability to tackle organized retail crime by fostering a shared intelligence network with police and other retailers.

This shift toward digital collaboration is gaining momentum in the sector. CeX, which operates 390 UK stores, has also adopted the platform to address unique security challenges. Unlike traditional grocery stores, CeX often deals with high-value device thefts and aggressive escalations. Derrick Gough, Head of Loss Prevention at CeX, noted that the technology has been instrumental in surfacing repeat offenders, citing a recent arrest in Edmonton linked to £48,000 worth of stolen inventory.

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