Crunch Fitness to Open 50,000-Square-Foot Facility in North Little Rock

The upcoming gym will debut the Crunch 3.0 design, an architectural shift aimed at blending modern aesthetics with increased functional space. Fitness Ventures LLC, the franchisee behind the project, plans to equip the location with extensive strength and cardio zones, Olympic lifting platforms, and a dedicated HIITZone featuring indoor turf. Beyond standard training equipment, the facility will house a group fitness studio, hot yoga capabilities, and a recovery suite offering red light therapy, hydro-massage beds, and tanning services.

Brian Hibbard, CEO of Fitness Ventures, emphasized that the site is designed to accommodate everyone from novices to professional athletes, with membership plans starting at $9.99 per month. As the company’s 119th location in a growing portfolio, the North Little Rock site is part of a broader expansion strategy that expects to surpass 130 clubs by the end of the year. Prospective members can currently secure founding rates, including initial discounts and promotional perks, through the company's dedicated local website.