John Lewis Expands Home Fitness Offering With Northern Gym Equipment

Bimbola Akinloye, buyer for fashion and sports at John Lewis, noted that home fitness and wellbeing have evolved into a primary investment category for the retailer. The collaboration aims to address the shifting needs of customers who seek equipment that fits seamlessly into their daily environments. Beyond the initial product launch, the retailer plans to roll out exclusive fitness bundles and additional categories in the coming weeks.

Mahavir Singh Nerwan, co-founder of Northern Gym Equipment, attributed the partnership's early success to changing lifestyle patterns, including hybrid work and the desire for home gyms that reflect personal style rather than being tucked away. By offering equipment in varied colorways, the brand seeks to position fitness gear as a natural extension of the home interior, making professional-grade performance accessible to a broader audience.