Critics labeled the costume “tone-deaf” and “out of touch,” arguing that the billionaire entrepreneur treated poverty as a marketing gimmick. In a statement to Page Six, Stewart attempted to defend the choice, claiming the outfit was intended to raise awareness for the homelessness crisis in America. This explanation met further skepticism, as the original Instagram post made no mention of social issues, focusing entirely on selling QVC products.
Observers pointed to the disconnect between her estimated $400 million fortune and the choice to simulate financial hardship for a holiday promotion. While Stewart maintains she supports charities addressing the epidemic, the incident has fueled ongoing debates regarding her public brand, which has recently faced scrutiny during other media appearances, including a messy cooking segment on the Today show.
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