Scott Kenworthy joins PVH Corp to lead AI and IT innovation

Kenworthy’s move comes as PVH deepens its strategic partnership with OpenAI. The company is currently working to integrate custom generative AI capabilities into its core business operations, including product design, demand planning, and inventory management. By embedding enterprise APIs directly into its workflows, PVH aims to accelerate data-driven decision-making and reduce operational friction across its supply chain and retail functions.

Stefan Larsson, Chief Executive Officer at PVH, emphasized that the collaboration is intended to build a culture of agility, allowing the fashion leader to scale practical AI use cases. Giancarlo Lionetti, Chief Commercial Officer at OpenAI, noted that the deployment signals a broader sector-wide transformation, positioning PVH as a blueprint for how fashion retailers can embed advanced intelligence into their core infrastructure.