7-Eleven Expands Private Label Portfolio With 7-Select Soda Line

The Irving-based retailer is introducing three inaugural flavors—Cola Classic, Orange Soda, and Lemon-Lime Twist—to its 7-Select beverage portfolio. Available now at participating 7-Eleven, Speedway, and Stripes locations, the drinks feature resealable caps designed for mobile consumption. Nikki Boyers, Vice President of Private Brands, Emerging Brands & 7 Ventures, stated the launch aligns with the company’s broader strategy to evolve its private label offerings to meet consumer demand for quality and variety in the convenience sector. This expansion follows the company's established pattern of leveraging its 7-Select brand to provide alternatives to national name-brand goods across its 12,000-store network.