Rina Chotai pivots to Aston Villa as Vice President of Technology

Chotai announced the move on LinkedIn, reflecting on her tenure at the luxury department store where she previously led Information Technology Services. Her professional background also includes a stint as Head of Retail Technology at Dunelm. She credited her former colleagues for fostering a culture of growth, noting that the experience prepared her for the challenges of her new role in the football industry.

At Aston Villa, Chotai is tasked with driving digital transformation and innovation. She expressed enthusiasm for the shift, highlighting the opportunity to apply her retail technology expertise within the sports sector. The transition comes as the club seeks to modernize its technological infrastructure and improve fan engagement through digital platforms.