The scanning process initiates via a digital interface designed to mimic a makeup brush. As users engage with the display, the system maps facial geometry, analyzing ratios, feature balance, and specific contours. This data culminates in a personalized facial ID summary, offering tailored advice on brow shaping or contouring techniques. Rather than replacing human interaction, the system serves as a bridge, directing customers to book consultations with onsite makeup artists to apply the software’s technical insights.
Jaron Chan, the brand’s International Brand General Manager, describes the installation as a continuation of the company's commitment to artistic innovation, positioning the technology as a fusion of digital precision and traditional artistry. Nika Mantyka, co-founder of Loook.ai, emphasizes that the goal was to enhance an existing daily routine rather than impose an unfamiliar behavior on the consumer. The mirrors are now a permanent fixture at the Omotesando location, with plans to introduce QR-based digital cards that allow users to save and share their personalized beauty analysis.
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