The company’s L9Q TriChroma Laser TV serves as the centerpiece of this effort, offering a 200-inch screen designed to maintain color accuracy and brightness even in daylight conditions. By utilizing Ambient Light Rejection technology, Hisense aims to eliminate the need for darkened rooms, a traditional pain point for projector users. For those prioritizing scale over standard television footprints, the XR10 Laser Projector pushes the limit to 300 inches, targeting the premium home theater segment.
Hisense, which currently holds the top global market share for televisions sized 100 inches and above, is leveraging its status as an official tournament sponsor to solidify its position in the home entertainment market. By pairing these hardware launches with the global reach of the World Cup, the brand seeks to transition from a consumer electronics manufacturer to a primary provider of immersive sports viewing experiences.
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