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Michael Rubin’s White Party Draws A-List Crowd to New York

Moving his annual summer tradition to July 1 to avoid a scheduling conflict with Taylor Swift’s wedding, Fanatics CEO Michael Rubin successfully drew a massive roster of celebrities to New York. The exclusive, all-white affair once again solidified its reputation as the premier social event for sports and entertainment elites.

The guest list for this year’s gathering featured heavy hitters including Travis Scott, Quavo, Lil Wayne, and Snoop Dogg, alongside high-profile athletes such as Justin Jefferson, Draymond Green, and Jared McCain. Social media personalities and stars like Alix Earle, Tate McRae, and LSU gymnast Livvy Dunne documented the festivities, which saw attendees dressed in the event's signature monochromatic attire. The party serves as the unofficial kickoff for an exceptionally busy month in New York, which includes the upcoming Fanatics Fest, the ESPY Awards, and the World Cup finale.

Rubin dismissed concerns that shifting the date from the Fourth of July would impact attendance, noting that the event’s draw remains constant regardless of the calendar. According to the host, the concentration of major events in the city through July 19 marks an unprecedented cultural moment for New York. Past attendees such as Jay-Z, Beyoncé, and Tom Brady have previously cemented the party's status as a must-attend, and this year’s turnout suggests that influence shows no signs of waning.

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