Ocean Outdoor secures media rights for British Land’s London estates

The partnership launches with the installation of 33 small-format, full-motion screens, expanding Ocean’s existing 'The Loop' network to 114 units across the capital. This deployment aligns with British Land’s strategy to revitalize pedestrian-focused neighborhoods, specifically targeting areas like Broadgate, which hosts luxury retailers such as Rolex and Reiss. With 98 million passengers passing through Liverpool Street Station as of March 2025, the sites offer significant exposure to high-volume, affluent audiences.

Beyond retail advertising, the agreement includes management of large-format community LED screens. Ocean will oversee the existing screen at Paddington Central, which broadcasts live events like Wimbledon, and explore permanent installations for similar community hubs at Regent’s Place and Broadgate. Ross McCall, Retail Leasing and Commercialisation Director at British Land, cited Ocean’s reputation in premium outdoor media as the primary driver for the collaboration. For Ocean, the deal strengthens its London footprint, adding to a portfolio that already includes iconic locations such as Piccadilly Lights and Battersea Power Station.