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Thunderly Launches Year-Long Campaign Celebrating Franchise Owners

As the United States marks its 250th anniversary, Dallas-based marketing agency Thunderly is spotlighting the individuals fueling the national economy. The firm’s new year-long project, American Dreamers: The Stories of Franchising, aims to document the personal journeys and community impact of franchise owners across the country.

For more than 25 years, Thunderly has positioned itself at the intersection of business ownership and franchise development. The agency’s new initiative will release a monthly profile of a franchisee, aiming to illustrate how the model provides paths toward economic independence for veterans, former corporate executives, and entrepreneurs in underserved small markets.

Co-founder and COO Monica Feid describes the campaign as a way to honor those who choose to bet on themselves, while CEO Scott White emphasizes that the franchise model remains an accessible route to prosperity regardless of a person’s background or education. The series seeks to capture these diverse narratives through the lens of individual success stories. Founded in 1999, the agency continues to expand its reach, recently securing a spot on the 2025 Inc. 5000 list of fastest-growing private companies. Details regarding the ongoing profiles can be found on the company’s official website.

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