Moonpig revenue climbs as Roy Keane drives Father's Day sales

The company’s FY26 results show a 6.5% revenue increase, with adjusted pre-tax profits rising 13.4% to £76.5 million. Growth was bolstered by a rise in active customers, which reached 12.3 million across the Moonpig and Greetz brands. Beyond card sales, the retailer has expanded its platform to include luxury items from brands like JoJo Maman Bébé and Laura Ashley, aiming to capture more gifting occasions.

Data remains central to the retailer's strategy, with its database of customer occasion reminders growing to 113 million entries. Moonpig reports that approximately 40% of orders are placed within a week of a reminder, a metric the company intends to amplify through increased personalization. Technology also plays a critical role in user retention, as seen in the 102% year-on-year surge in the use of creative features like AI stickers and video messages, which were incorporated into 31 million cards this year. To support this scale, the firm recently automated parcel sortation and brought giant card production in-house.