Previously, store employees frequently abandoned their departments to locate colleagues for stock checks or till assistance, creating service bottlenecks during peak hours. The Pro12 system, which integrates speech recognition and AI connectivity, allows staff to coordinate in real-time from the shop floor, stockroom, or back office. Store Manager Jack Cross noted that the shift has significantly improved responsiveness, as team members can now request support or verify inventory without disrupting their workflow or leaving a customer unattended.
Tom Downes, CEO of Quail Digital, pointed to the deployment as a blueprint for how technical connectivity translates into tangible efficiency. By keeping staff tethered to their responsibilities through secure audio links, the store reduces downtime and speeds up query resolution. The transition marks a shift toward more digitized, agile floor management for the Cotswolds-based retailer.




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