Angel Reese and Paige Bueckers Front New Coach Campaign

The campaign features an expansive roster of cultural figures, including Charli XCX, Malala Yousafzai, and tennis star Iga Świątek. According to Joon Silverstein, Coach’s Chief Marketing Officer, the brand aims to shift away from prescribed aspirations by involving consumers and creators in the creative process from the start. Reese, who recently shared a photo of herself and Bueckers with their Coach Tabby bags, described the partnership as a moment of mutual support.

This high-profile collaboration follows a string of significant milestones for Reese. Beyond her fashion endeavors—which include becoming the first professional athlete to walk in a Victoria’s Secret Fashion Show—the Atlanta Dream star is dominating on the court. During a recent stretch against the Indiana Fever, she secured 1,000 career rebounds in just 79 games, breaking the record previously held by Tina Charles. As she continues to balance professional sports with her growing influence in fashion, Reese remains focused on her broader impact, citing her ancestors as the driving force behind her rapid rise in the league.