Dwayne Wade on the scents and self-care rituals that define his marriage

Speaking at the Fragrance Foundation Awards in New York City, the former Miami Heat star explained that Union has mastered the art of layering lotions and perfumes to create a signature aroma he finds particularly magnetic. Beyond his appreciation for his wife’s routine, Wade has turned his interest in grooming into a professional pursuit as the global ambassador for the men’s fragrance line Intuition by Aramis. He advocates for men to embrace personal care, arguing that consistent fragrance use is a hallmark of confidence and style rather than something to be avoided.

Wade’s focus on self-care extends well beyond cologne. He credits his post-retirement years with helping him shed outdated notions of masculinity, noting that he now regularly joins his wife for facials to manage skin issues that plagued him during his playing days in Miami’s humid climate. By incorporating lavender-infused relaxation and dedicated skincare, the athlete views these habits as essential components of his well-being. He suggests that men who shy away from such rituals are missing out on what he jokingly calls the "cheat code" to feeling and looking one's best.