Mario Protano, Director of Performance Marketing at Clarks, noted that the transition to Awin has already generated positive momentum and higher quality publisher engagement compared to their previous platform. The brand is betting on this consolidation to provide the necessary scale and stability for its North American growth strategy.
Adam Weiss, President of North America at Awin, attributed the partnership to the retailer’s need for global alignment and flexible tracking tools. By combining AI-native technology with human expertise, the platform intends to help Clarks maintain cultural relevance and visibility among influencers and publishers.
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