Pierce County Pitches High-Octane Itineraries for Travelers

The program targets travelers seeking experiences that feel larger than life, blending the urban pulse of Tacoma with the rugged expanse of the Salish Sea and Mount Rainier. By curating a series of bold, sensory-heavy outings, the organization hopes to transform quick getaways into lasting narratives. According to Matt Wakefield, Chief Marketing and Data Officer for the agency, the goal is to cultivate moments that improve in the retelling.

Beyond the headline attractions, the itinerary encourages exploration of the region’s smaller communities, aiming to turn brief overnight stays into comprehensive regional tours. Whether through aerial views of the landscape or intimate brushes with bison, the project frames Pierce County as a destination for those who prefer their travel logs to be packed with genuine surprise.