Got Beef rolls out AI-generated 'Granny' for marketing campaign

Founder Benji Boyce reports that the AI-driven approach is highly cost-effective, with production expenses for each video ranging between $100 and $200. Beyond cost savings, the character has proven successful in driving viral engagement, providing the brand with both a consistent voice and a secondary revenue stream. The company utilizes a sophisticated automated pipeline to generate these assets, combining script writing with scene assembly.

Got Beef integrates advanced systems, including Claude Code and Google Gemini, to streamline business functions ranging from packaging design to product sourcing. By leveraging these agentic AI tools, the brand manages to compress development timelines significantly. This shift reflects a broader strategy of using frontier models to handle multi-step workflows, allowing the company to maintain a rapid cadence in both content production and market entry.