East of England Co-op centralizes staff operations via YOOBIC

Since the platform's rollout in April, staff have completed almost 90,000 tasks through the interface. The tool serves as a centralized repository for corporate updates and operational directives, replacing older, less efficient channels. Beyond functional requirements, the system includes social features that allow employees to share ideas and celebrate professional milestones, fostering a sense of community across the retailer's diverse branches.

Laura Fellingham, Head of Communications at the Co-op, noted that the rapid adoption of the platform has improved employee engagement and connectivity. Fabrice Haiat, CEO of YOOBIC, echoed this sentiment, emphasizing that consolidating workflows into a single digital space saves time while ensuring that critical information reaches the right people at the right moment. The initiative reflects a broader retail trend toward prioritizing employee experience technology to maintain operational cohesion in a fast-moving omnichannel environment.