DeRUCCI Expands AI Sleep Technology into Vietnam Market

The store, situated in the Phu Nhuan District, combines the brand's proprietary T11 series AI mattresses with a health-focused retail environment. The T11 model utilizes a "Tidal Algorithm" to adjust to user sleep states in real time, a feature that saw nearly 20 units sold on the store's opening day. By integrating local coffee culture into the showroom, DeRUCCI aims to bridge the gap between high-tech sleep solutions and local lifestyle preferences.

Following the opening, Chairman Wang Bingkun announced a formal partnership with VINABEDDING, a subsidiary of Diamond Mattress Group. This collaboration is set to accelerate the brand’s expansion, with plans to open eight additional stores in Vietnam by the end of the second quarter of 2026. The joint venture has already secured support from major financial institutions, including VPBank and VietinBank, to bolster its retail infrastructure.

This move aligns with DeRUCCI’s broader efforts to establish Southeast Asia as a primary growth hub alongside North America and Australia. The company reported overseas revenue of RMB 260 million in fiscal year 2025, a 67.37% increase over the previous period. With active operations already in Singapore and Malaysia, the Vietnam flagship serves as a template for the brand's ongoing transition toward a localized, service-oriented global expansion model.