Ashley Monseth Joins Fanatics to Lead Commerce Tech Recruitment

Monseth, who also brings prior experience from her time at Target, announced the move via a LinkedIn post. She noted that the role holds personal significance due to her lifelong connection to sports, which she credits as a grounding force for her family. She expressed enthusiasm for contributing to the company's mission to amplify fan connections while thanking her former colleagues at Gap Inc. for their support over the last five years.

Her transition comes as Fanatics continues to expand its footprint in the retail sector, recently collaborating on an official England pop-up store in London ahead of the 2026 FIFA World Cup. The company remains a central player in the intersection of digital commerce and physical fan experiences, a sector that will be highlighted at the upcoming 2026 RTIH Innovation Awards.