Museum of Ice Cream Debuts Massive Flagship at AREA15

The venue features 14 distinct, multi-sensory zones designed to push the boundaries of the brand’s previous exhibits. CEO Manish Vora described the project as a five-year endeavor, emphasizing that this is not a carbon copy of their existing sites in cities like New York or Chicago. Instead, the space leans into the city's flair for spectacle, housing the world's largest all-you-can-eat ice cream buffet, known as the Golden Scoop, which serves over 20 rotating flavors.

Beyond the dessert options, the museum incorporates eccentric Vegas-style infrastructure. Visitors can navigate five slides, including a record-breaking double-helix slide, or visit The Little Pink Chapel, a wedding venue styled after a tiered cake that offers ordained ministers and custom jewelry experiences. The facility also includes the Cone-sino—a themed entertainment floor with specialty drinks—and the Lucky Cherry Ink parlor for temporary tattoos. The experience concludes with a tour through three hotel-themed suites, each designed to evoke nostalgia through interactive elements like oversized marshmallow beds and vintage supper club aesthetics.