The campaign aims to preserve outdoor access by addressing rider behavior and environmental impact. Through the Responsible Rider Masterclass, launched in early 2025, the company provides training on safety, machine handling, and habitat protection. The instruction features ambassadors Terry Madden and Kira Block, who guide participants through the essentials of responsible off-roading.
Jérémi Doyon-Roch, Global Marketing Director for Can-Am Off-Road, stated that the program is vital for ensuring future generations can continue to utilize public lands. The company emphasizes six core safety tenets, ranging from mandatory gear use and trail preservation to the strict avoidance of alcohol and drugs while operating vehicles. By encouraging riders to stay on designated paths and respect residential areas, the brand hopes to reduce conflicts that often lead to trail closures.
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