Angela Marotti de Sciarra moves from Amazon to Mondelēz International

Marotti de Sciarra, who previously spearheaded automation and generative AI initiatives at Amazon, views the current retail landscape through the lens of data integrity. She argues that consumer brands face an "agentic moment" where visibility depends entirely on the precision of product catalogs and localized availability data. Without structured, clean information, she warns that brands risk vanishing from the radar of AI-driven shopping engines.

Her strategy at Mondelēz moves beyond mere technological adoption. By embedding machine learning directly into core operating models, she aims to dismantle friction across the value chain. The objective is to ensure that products meet consumer demand instantaneously, bridging the gap between digital innovation and physical distribution. She intends to apply the technical rigor acquired during her tenure at Amazon to foster deeper emotional brand connections and long-term digital growth in the snacking sector.