Cars.com Appoints Sarah Kettler as Chief Marketing Officer

Chicago-based marketplace Cars.com has awarded 86,540 restricted stock units to Sarah Kettler, the company’s newly appointed Chief Marketing Officer. The grant serves as a material inducement for her hiring, which officially took effect on June 1, 2026, following approval from the firm’s compensation committee.

The equity package was issued under the Cars.com Inc. 2025 Inducement Equity Plan. Of the total shares, 76,924 units are set to vest annually over a three-year period, while the remaining 9,616 units follow a two-year vesting schedule. Both portions require Kettler’s continued employment with the company through each designated date.

Cars.com finalized the grant using the employment inducement exemption provided by the New York Stock Exchange’s Listed Company Manual Rule 303A.08, which bypasses standard shareholder approval requirements. The company disclosed the transaction publicly to maintain compliance with exchange regulations regarding executive compensation incentives.