The calendar, designed to count down the days to Christmas, included items such as keychains, hair ties and SKIMS-branded bobby pins. Customers criticized the contents on social media; one compared them to the odds and ends found at the bottom of a purse, while another called it the “worst advent calendar ever,” according to TMZ.
A SKIMS representative told TODAY the company was “aware of the feedback” and acknowledged that “for some, the calendar didn’t meet expectations.” The brand is offering refunds to customers it contacted and said future feedback would “directly shape how we approach future releases.”
Last year’s SKIMS advent calendar contained 25 pairs of underwear and was listed for $450. Reactions were mixed: some critics accused the company of using the calendar to clear unsold stock, while others praised its marketing, The Sun reported.
The complaints come amid other scrutiny of the brand. In the second quarter of the year, a New York designer sued SKIMS, alleging that its “Fits Everybody” collection name infringed on the designer’s “Fits Everybody To A T” trademark. The designer’s CEO, Denise Cesare, said the similar names confused customers and affected sales. Separately, a Beverly Hills cosmetic doctor criticized claims for a SKIMS face-compression wrap, saying there was no evidence it could permanently reshape the jaw.
In September 2025, Polish truck driver Jakub Jan Konkel was arrested after authorities found 90 packages of cocaine worth about $9.4 million in a hidden compartment in his lorry, which was carrying SKIMS clothing. He later pleaded guilty and was sentenced to 13 years and 6 months in prison. Investigators confirmed the SKIMS products were unrelated to the drugs.



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