Marks and Spencer partners with UNiDAYS for 15% student discount

The partnership provides a dedicated pathway for the retailer to engage younger demographics as they transition into university or early professional life. By integrating with the verification platform, the company intends to increase the accessibility of its heritage brand for those looking to manage their budgets while maintaining access to quality goods.

Richard Stoker, Affiliate Partnerships Manager at M&S, described the move as a way to help students make their money go further. Echoing this, Alex Gallagher, Chief Strategy Officer at UNiDAYS, noted that the collaboration serves to open up the retailer’s fashion and home offerings to the next generation of shoppers across the United Kingdom.