Corner Bakery Cafe Adds Daily Dessert Giveaways to Menu

The sampling program features a rotating selection of seven treats, such as the Tuxedo Butter Cake, Salted Brown Butter Crispy Bar, and Fudge Brownie. These items were developed in collaboration with French Gourmet and ShellsbyDesign. By offering these bites, the brand hopes to encourage repeat visits and shift purchasing habits for guests who typically stick to their standard menu favorites.

Erin Hasselgren, president of Corner Bakery Cafe, noted that the program serves as a bridge for cafe teams to engage with customers and gather direct feedback. Don Smith, CEO of French Gourmet/ShellsbyDesign, emphasized that the custom recipes are designed to become a destination draw, potentially incentivizing diners to stop by specifically for a treat. Guests can track the daily surprise sample via the company's social media channels.