The product line features five flavors—Cool Mint, Strawberry, Watermelon, Bubblemint, and Spearmint—housed in recyclable, metallic aluminum containers. Each 12ml unit is designed to provide over 100 sprays, utilizing a formula free of alcohol, sugar, and microplastics. By emphasizing vegan and kosher certifications alongside a sleek, portable design, the company seeks to replace chewing gum and standard mints for on-the-go users.
Michael Dodo, CEO of parent company The Dodo Group, noted that the category has suffered from a lack of recent innovation, leading to a disconnect with younger shoppers. Marketing Director Storm Mascall added that the brand is positioning itself as a personal care accessory rather than a medicinal health product. The sprays are currently available online and via Amazon, retailing for $22.00 for a three-pack.
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