Greek Retailer Masoutis Scales Electronic Shelf Label Roll-out

The project centers on replacing traditional manual pricing systems with Vusion’s cloud-native platform. According to Theodoros Gerostergioudis, CEO at Diamantis Masoutis, the investment aims to build a more resilient retail model while reinforcing operational excellence. Company leadership emphasized that the technology is intended to support store personnel by automating routine tasks, allowing staff to redirect their focus toward customer service and experience improvements.

Mobile Technology, which facilitates the implementation in Greece, described the collaboration as an alignment of local market expertise with scalable digital infrastructure. Sébastien Fourcy, SEVP EMEA at Vusion, stated that the ongoing rollout confirms the suitability of their solutions for the Greek retail sector, noting the role of local partners in ensuring successful execution.