Pet Owners Are Increasingly Choosing Supplements Without Veterinary Input

The data suggests a disconnect between the high level of trust pet owners place in their veterinarians and the way they actually select health products. While 72% of owners report trusting their vets more than human physicians, this confidence does not always lead to consultation when choosing supplements. Lee Asher, founder of Lillie&Lee, notes that many owners proceed solo because they lack the necessary information to effectively include their veterinarian in the decision-making process.

To bridge this gap, the brand provides third-party Certificates of Analysis for all products, aiming to standardize the data available to both owners and practitioners. This strategy arrives as the global pet supplement market prepares for significant expansion, with projections indicating a rise from $2.43 billion in 2025 to $3.57 billion by 2030. Within this sector, the pet CBD category is experiencing rapid growth, currently forecasted to reach a $1.7 billion valuation with an annual growth rate of nearly 32% over the next four years. D.J. Gugenheim, president of Lillie&Lee, views these figures as an opportunity to integrate professional oversight into a segment that is scaling rapidly, regardless of whether veterinary input is currently involved.