Azoma Secures dunnhumby Funding to Tackle AI Shopping Visibility

The investment addresses a significant data gap in the retail sector. Azoma’s research from the second quarter of 2026 revealed that AI shopping assistants often rely on third-party sources rather than brand-owned content. For instance, social media and earned media accounts for 86.5% of the citations used by Alexa for Shopping, while ChatGPT draws 37.1% of its data from retailer sources. This creates a visibility challenge for CPG brands struggling to influence AI-driven purchasing paths.

Leo Nagdas, head of dunnhumby ventures, has joined Azoma’s board as an advisor to help bridge this disconnect between agent recommendations and actual sales. According to Azoma CEO Max Sinclair, the partnership aims to quantify the value of agent-driven commerce, a sector estimated to represent a $9 trillion opportunity. The funds will allow the company to expand its ability to connect AI visibility to actionable insights and incremental revenue growth for its retail clients.