7-Eleven Opens Applications for 2027 Brands with Heart Showcase

The initiative seeks retail-ready goods ranging from snacks and beverages to fresh convenience meals. David Colletti, Senior Vice President of Mergers and Acquisitions, noted that the program is designed to identify products that offer genuine differentiation, whether through unique formulations, functional ingredients, or innovative packaging. Selected participants will undergo virtual programming before attending an in-person event on January 13, 2027, at the company’s Irving, Texas, headquarters. This showcase provides founders direct access to category teams and senior leadership, offering a rare glimpse into the logistics of the convenience retail ecosystem.

Last year, the program attracted over 700 applicants, with approximately half of the finalists advancing to regional in-store testing. By providing a pathway for smaller companies to scale within a massive footprint of over 12,000 locations, 7-Eleven aims to refresh its inventory with products that resonate with modern consumer trends. Interested brands can submit their applications through the company’s official portal.