Audrea Madey to Lead Marketing Strategy at Net Health

CEO Ron Books emphasized the need for leadership capable of pivoting legacy positioning toward a platform-focused identity. Madey previously oversaw the implementation of an AI Center of Excellence at Rocket Software, where she also restructured revenue operations. Her background includes global strategy roles at Manulife and the founding of John Hancock’s internal advertising agency.

At Net Health, Madey will leverage the company’s 30-year history of clinical data to refine its market presence. Her appointment follows recognition as a 2026 Emerging Executive by the Massachusetts Technology Leadership Council. She joins a company currently serving over 34,000 healthcare organizations under the backing of The Carlyle Group, Level Equity, and Silversmith Capital Partners.