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Dunnhumby forum highlights shift toward agentic retail commerce

Dunnhumby forum highlights shift toward agentic retail commerce

Customer data science firm dunnhumby gathered industry leaders in Bentonville, Arkansas, last week to map the future of retail, with agentic commerce emerging as the central theme. The event united brands, investors, and technology startups to address the urgent need for proving value at speed in an omnichannel market.

The forum showcased a suite of new dunnhumby initiatives, including a CPG portfolio offering designed to identify white space and drive brand growth. The company also introduced a retail media network alliance aimed at building a unified platform for CPGs, alongside fresh investments in product intelligence through partnerships with Harmonya and Azoma.

Dave Clements, Chief Strategy Officer at dunnhumby, described the gathering as a purposeful assembly focused on solving tangible business challenges. Beyond the strategic discussions, the event recognized emerging talent, awarding Shopperoo.AI the title of Start-Up of the Year. The winners earned a dedicated spot at the upcoming NRF Innovation showcase in New York, underscoring the firm's commitment to fostering new retail technology.

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