The Toronto-based explorer is committing significant capital to external agencies to broaden its reach. A core component of this strategy is an 18-month agreement with New York-based Native Ads, Inc., which will receive up to US$200,000 to execute a digital advertising campaign. Simultaneously, the company has retained Ora IR Services Inc. for $20,000 per month to manage shareholder communications and outreach starting in September.
Beyond traditional agency support, Power Metallic is utilizing specialized platforms to reach institutional and retail audiences. This includes a 12-month program with AGORACOM, involving AI-driven content and a dedicated investor forum, and a presentation at the Emerging Growth Conference. These efforts, combined with a planned circuit of global mining summits in locations ranging from Luxembourg to New Orleans, represent an estimated $75,000 investment in conference participation alone. CEO Terry Lynch indicated these measures are designed to ensure the market recognizes the company’s transition from exploration to development as it advances its high-grade copper and nickel assets.
Comments (0)
No comments yet. Be the first!