Stoneridge Taps Industry Veteran Vivek Anand for Global Sales Lead

Anand arrives at Stoneridge following a tenure at ZF, where he served as Managing Director for the Nordics and Global Vice President of Strategic Accounts. His background encompasses a broad range of industrial leadership roles, including managing a €500 million global business unit for Driveline Systems. His resume also includes senior positions at WABCO and Aptiv, where he focused on global project management and supply chain strategy.

At Stoneridge, Anand will manage the firm’s sales, product marketing, and market analytics functions. Noblet emphasized that his history of building relationships with global original equipment manufacturers will be central to aligning the company’s innovation roadmap with evolving customer demands. Anand holds a mechanical engineering degree and an MBA, along with training from the University of Oxford’s Saïd Business School.