Scientific Games Launches Multi-State Game Show Experience

Scientific Games’ latest linked game connects players across multiple states through thematic scratch-offs, Fast Play, and digital offerings. The lineup features iconic television brands including The Price Is Right, Family Feud, and Press Your Luck. By December 1, 2026, the promotion will be live in 13 markets, including Iowa, South Carolina, Tennessee, Maryland, Delaware, South Dakota, Arkansas, Pennsylvania, Texas, DC, Kansas, Illinois, and Maine.

More than 100 winners will earn a five-day trip to Los Angeles, culminating in a live event on the set of The Price Is Right. In a structure designed to boost engagement, the top prize winner’s cash haul from the final round will be matched and distributed among the other trip attendees. Kassandra Trenary, Director of Marketing and Advertising for the Iowa Lottery, noted that the experiential nature of the promotion moves beyond standard lottery offerings by leveraging the deep cultural familiarity of long-running TV brands. Scientific Games, which pioneered the linked game concept in 2007, has seen its branded experiential events generate over $7 billion in retail value to date.