Brooklinen Taps Comedy and Sports Stars for Fall Campaign

The campaign, created in-house and directed by Barbara Anastacio, leans into a humor-led approach to highlight the brand's core product line. Rather than standard product advertisements, the vignettes focus on the individual quirks of its partners. For instance, NBA player Mikal Bridges discusses his offseason recovery routines, while comedian Robby Hoffman performs a sketch about being "too comfortable" due to her bedding choice.

According to Chief Marketing Officer Laura Jacobs, the goal was to infuse the brand’s digital-first identity with a sense of cultural relevance that feels authentic rather than corporate. The effort includes a 360-degree media rollout across broadcast television, streaming services, and social media platforms. The timing is strategically aligned with major media events, including the upcoming 52nd season of Saturday Night Live and the start of the 2026-2027 NBA season. The campaign highlights seasonal colorways for the Luxe Sateen and Classic sheet collections, alongside new throw blankets and pillows, as the company continues to push its footprint beyond its Brooklyn roots.