Kristi Kastrounis Named Senior VP of Digital Marketing at Crescent

In her expanded capacity, Kastrounis will spearhead corporate marketing strategy, overseeing eCommerce, brand positioning, and digital initiatives. Her mandate centers on driving measurable results for property owners by leveraging her two decades of industry experience. Before joining Crescent, she held significant roles at major hospitality players including Hilton, Aimbridge Hospitality, and Interstate Hotels & Resorts, where she refined her approach to commercial strategy and brand-level operations.

Dawn Gallagher, President of Crescent Hotels & Resorts, noted that Kastrounis possesses a rare ability to synthesize owner priorities with top-tier brand requirements. Beyond her corporate duties, Kastrounis remains active in the broader industry as a member of the HSMAI Marketing Advisory Board and a mentor for the Rising Leaders Council. This promotion serves as a key component of Crescent’s broader effort to strengthen its commercial leadership team and maintain its standing as an elite operator for major hotel brands like Marriott, Hilton, Hyatt, and IHG.