Skims Appoints Victoria’s Secret Veteran to Lead EMEA Retail Expansion

The appointment comes as Skims accelerates its brick-and-mortar strategy, marked by the recent launch of its first standalone UK store. The brand secured a 12,000-square-foot space at 245-247 Regent Street in London, taking over the former Ted Baker flagship under a ten-year lease agreement.

In a statement regarding her move, Ocharan highlighted the opportunity to help shape the brand’s operations and regional customer experience. She will be reuniting with Judy Genovese, a colleague from previous career stages, as she transitions into the role. Her arrival signals a focus on professionalizing the brand’s operational infrastructure to match its rapid international growth.