Christine Foster joins The Home Depot to lead Orange Apron Media

With two decades of experience spanning digital marketing, media strategy, and content creation, Foster is tasked with scaling Orange Apron Media’s influence. The division connects brands with home improvement shoppers through both in-store and online channels, utilizing a combination of managed service offerings and the Orange Access self-service portal.

Molly Battin, Chief Marketing Officer at The Home Depot, noted that Foster’s background in building high-performing teams aligns with the company’s intent to expand its retail media ecosystem. For her part, Foster emphasized the potential to drive further momentum by refining media capabilities and reducing friction for brand partners, aiming to deliver more relevant experiences for DIY and professional customers alike.