The partnership highlights the precision and craftsmanship of the groundskeepers responsible for the Field of Dreams ballpark. STRAUSS, a family-owned company known for its technical workwear and signature ostrich logo, will integrate its brand into live broadcasts reaching viewers in over 190 countries. The coverage focuses on the Philadelphia Phillies and Minnesota Twins game, emphasizing the expertise required to prepare the field for professional play.
CEO Henning Strauss noted that success in any field, whether on a construction site or a baseball diamond, relies on the dedication of skilled tradespeople. This collaboration marks the brand's first integration into a global sports broadcast, serving as a platform to honor the labor behind the scenes. The broadcast begins at 6:30 PM ET, featuring in-game segments that showcase the field crews performing their duties in STRAUSS gear.
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