Sur La Table Appoints Allbirds Veteran Benny Joseph as CTO

The Seattle-based kitchenware retailer confirmed the appointment via LinkedIn, describing Joseph as a "builder and mentor" whose philosophy centers on leveraging technology to enhance human experiences. His background at Allbirds was notable for its cross-functional scope, a rarity in executive leadership where the CTO role often remains strictly siloed from cultural and supply chain mandates.

Beyond his professional credentials, the company highlighted a personal alignment with their brand mission: Joseph is an avid cook. The retailer welcomed him to "The Table" with a nod to his ongoing, albeit unsuccessful, quest to replicate his mother’s chicken curry recipe.