The rebranding coincides with the upcoming Perfect Game 11U and 12U Select Festivals hosted at the site. Beyond the name change, the agreement secures DICK'S position as the title sponsor of the Perfect Game All-American Classic through 2027, with this year’s event scheduled for August 16 at Philadelphia’s Citizens Bank Park.
Rob Ponger, CEO of Perfect Game, noted that aligning a storied amateur field with the retailer reflects a shared commitment to growing the sport. The collaboration extends across digital and physical touchpoints, including the PGTV streaming app and on-site facility improvements. Mark Rooks, VP of Creative, Sponsorship & Entertainment at DICK'S, emphasized that the deal provides a strategic platform to support young athletes through retail activations and community initiatives.
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