The promotion, dubbed the Flavor Rodeo, kicks off for Club Wingstop members on Aug. 7, before rolling out nationwide on Aug. 11. Beyond the returning sauces, the chain is introducing a Sprite Strawberry Rodeo drink, available exclusively at locations equipped with Coca-Cola Freestyle dispensers. The brand is also offering $0 delivery fees from Aug. 14–16 for customers using the code GIDDYUP.
On the afternoon of Aug. 7, select loyalty members at the Cowtown Coliseum will receive their orders delivered by riders on horseback, a promotional stunt intended to underscore the company's focus on experiential marketing. CEO Michael Skipworth described the move as a way to provide a bold entrance for a menu lineup that aims to contrast with standard barbecue offerings. With over 3,000 locations worldwide and $5 billion in system-wide sales in 2025, Wingstop continues to push its strategy of pairing limited-time flavor drops with digital-first loyalty incentives.
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